Music videos made like short films or in artistic ways are always lovely to watch, take this one by Molly for example. It’s truly something special.
The latest video to catch our fancy is the video to Krief’s latest song,Automanic. The former ex-lead guitarist for The Dears has created an atmospheric song that perfectly accompanies the tragic video. Automanic animates the album artwork reliving the tense moments before a car crash. In the video, the driver struggles to focus on the road as painful memories break her concentration. Krief appears as a ghostlike passenger in the car, reminding us that we can’t run away from our demons. The blinding headlights signal the collision and the impact beautifully overlaps dizzying camera effects during an orchestral bridge. In the final chorus, the message comes back to us in the lyrics, “it’s in your hands now.”
Watch it below
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